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Harper's Bazaar...they get it

"Cult products have a simple way of entering the fashion zeitgeist—quietly, before taking it by storm. Enter our latest prediction: The BASK Toweling blazer, designed by New York's Marko Andrus. The boldly-trimmed jacket, made of Turkish terrycloth, is primed to replace that awkward draping-a-towel-over-your-shoulders post-swim look. The cute monkey-holding-a-martini icon on the pocket and the BASK logo, visible upon popping the collar, make the tailored jacket instantly recognizable, completely covetable and primed for cult-brand status. Case in point: "I need one!" was the shout heard around the BAZAAR offices upon the jacket's arrival." Read on at Harper's Bazaar...

And checkout the Instagram love we received from Harper's Bazaar superstars Joyann King and Kerry Pieri:


Wheels up for the long weekend! #OOTD @baskpoolside ??????

A photo posted by Joyann King (@joyann_bazaar) on



Happy 4th y'all. Shielding the rain with my @baskpoolside jacket ??

A photo posted by Kerry Pieri (@kerrybazaar) on


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